We’ve had an amazingly mild winter in Seattle and today is no exception. A crisp sunny morning and not a cloud in the sky! A perfect day to shoot on the rootop of a condo construction project in Ballard. The Danielle Condos are in full contruction and DW Clark produced a spot to help promote sales of it’s units.
The beautiful thing about producing commercials is that we can make things look better than they appear in real life. The commercial opens with a scene of wine pouring into a glass, similating the view you’d get from one of the many balconies in this condo. But to viewers, they’d never know this building was in various states of construction. We even broke our wine glass before we left the Fisher Plaza parking garage. Luckily, the client had another glass with him.
Thanks to our new videographer Nick Pavlovsky, we achieved a stunning shot of the wine glass with the Olympic mountains in the background. Look at our low-tech set up in the photos below.
The commercial was enhanced with additional b-roll from Shilshole Bay Marina, computer generated shots of the condo project and still photos of downtown Ballard.