Cesari Direct, a regular client of KPS is back for another large scale production. They are in the business of producing amazing infomercials. More than likely you’ve seen an infomercial that Cesari Direct has produced. Some of their clients include: Juice Man, George Forman Grill, Oxy Clean, Rug Doctor and Sonic Care Toothbrush.
The infomercial promoted front loading picture frames from a company called Brilliant Frame. When Cesari Direct comes in to produce an infomercial, they make full use of our studio space. Studio B became the producers area where progress was monitored outside of the control room. Studio C was transformed into a residential interior to showcase the Brilliant Frame picture frames.
Control room 2 was outfitted with 3 HDCam decks to capture the footage in full 1080i. With the help of an AJA SDI converter box, the crew in video control was able to view the action on HD monitors.
The 2 hosts are nationally recognized in the infomercial world.
Pitchman Jan Muller
Pitchwoman Lorne Chase
Again, this production was recorded on HDCam tape in 1080i. This was a first for KPS to meet the needs of Cesari Direct to film in HD. After some research, Mark Nazarino, Technical Supervisor at KOMO TV realized we had most of the HDCam equipment in house. With minimal rental of a control cable and remote box for the jib camera, KPS was able was able to deliver beautiful 1080i video to Cesari Direct.